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I emailed it to organisations that wanted accounting, accounting software training or assistance. ‘I drew up a calendar of my schedule for the month ahead. Without a good reason not to, Smith kicked off her business by deploying a rudimentary but nonetheless effective marketing technique to win clients.
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She was teaching people how to run successful businesses, which led her to ask: ‘Why aren’t I running my own one?’ Upon returning to Australia, she taught business planning, financial planning, accounting and human resources training for a number of years at Griffith University, as well as at various other institutions and training organisations. This was not without the obligatory bouts of self-doubt along the way, which are often followed by a welcome light bulb moment. There were 400 staff and back in 1990 he had one of only three computers.’Īttracted to the accounting profession by the promise of being able to use her brain, earn a good living and travel the world, she moved to Singapore where she worked in internal audit, then to Canada, working part-time as an assistant accountant in a government office while bringing up her young children, before returning home to Australia in 2000.Īs she puts it, Smith took the ACCA Qualification she’d gained during this period and created the dream life. I met my husband there I counted his computer. ‘I started my career as an asset auditor for an aerospace company in Cheltenham, England. ‘Many Australians spend a year overseas once they graduate,’ she says. The day after graduating from Griffith University in Brisbane she flew to the UK. Smith’s journey began in the not-too-distant but very different past, before mobile phones, Facebook and cloud accounting. I believe they can have a massive impact on small businesses, and through entertaining education I hope to bring other accountants along on this journey.’ ‘For the last decade, I’ve been encouraging the accounting industry to get excited about accounting apps. ‘The traditional role of a “hype man” is to get the audience “hyped” or excited before the headliners or rap artist taking the stage’ explains Smith. Indeed, even her job title as the principal of her business Anise Consulting – accounting apps hype girl – sounds more like the MC at a tech conference than the boss of an accounting firm. She has had more than 1.2 million views on her eponymous YouTube channel and more than 10,000 followers on Twitter she’s written nine books she has her own podcast.Īll this is not merely good marketing it’s how Smith channels her enthusiasm for exploring, talking about and enlightening others on the ever-expanding ecosystem of online accounting platforms and applications.
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‘Feeling at home’ crystallises Smith’s attitude to modern accountancy, with its constant tech innovation, professional reinvention and global interconnectivity. ‘It’s similar to the Meetup group I’ve facilitated in Brisbane for the last six years, so it felt like being at home,’ she says. One social media shout out later and she ended up attending the New York Accounting Technology Meetup group in a futuristic co-working space, sharing the largest pepperoni pizzas imaginable while discussing the difference between the Australian and US accounting landscapes and the technology that accountants can use in their advisory services.
‘I searched for business events happening in the city, on sites like, and I asked around various digital nomad and local business groups on social media.’
‘Once I knew I was going to New York, I wondered what opportunities I could cultivate,’ explains Smith. Heather Smith, ‘accounting apps hype girl’ and 100% digital practice owner/nomad, makes building a global professional network and being a modern accountant look easy.īased in Brisbane, Australia, but embracing the digital nomad lifestyle – ‘my accounting practice fits in my handbag I can be anywhere and so can my clients’ – Smith recently visited New York on a ‘workation’ and ended up doing a speaking gig organised ‘on the fly’ off the back of a tweet. This article was first published in the October 2019 China edition of Accounting and Business magazine. An introduction to professional insights.
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